Logo design & visual identity guidelines for Access Fertility, who offer patients the chance to fix the cost of IVF treatment.

My time working with Access Fertility is one that I’ll always remember fondly. An important part of our job as designers is to empathise with the customer and their target audience, and back in 2013 when we were approached by the founder with his idea for a start-up; my first child was still very young and fresh in my memory. I was immediately invested in Access Fertility’s mission statement.

Ten years later (at the time of writing), the company has scaled to the point where they employ an in-house team for marketing & design, having helped thousands of patients through its network of over 60 partner clinics across the UK. 

A real success story that I’m proud to have played a small role in helping make a reality.