Hi, I'm David.

I’m a Senior Product Designer and UX/UI specialist based in Oxfordshire, UK, with over 20 years’ experience designing digital products that solve real business and customer problems.

Having worked across agencies and enterprise organisations since 2003, I’ve partnered with startups, global brands, charities and multinational businesses to deliver user-centred digital experiences that balance commercial objectives with intuitive, accessible design. My career has evolved from graphic design into leading end-to-end product design, collaborating closely with product owners, engineers, analysts and stakeholders to shape solutions from discovery through to delivery.

I enjoy working where design, technology and strategy intersect. Whether defining user journeys, evolving design systems, facilitating workshops, validating ideas through research and analytics, or refining complex workflows, my focus is always on creating products that deliver measurable value for both users and the business.

I’m passionate about accessibility, design systems and continuous improvement, and I’m particularly excited by the opportunity generative AI presents to transform product discovery, design workflows and collaboration. I enjoy experimenting with emerging AI tools to accelerate research, prototyping and iteration while ensuring that human-centred design remains at the core of every decision.

As my career continues to evolve, I’m increasingly drawn towards Product Management and Product Ownership, where I can combine strategic thinking, customer insight and design leadership to influence product direction, prioritisation and long-term business outcomes.