Project overview
- Client work
- Agency: Electric Studio
- Year: 2021
- Duration: 1 Month
- My Role: Wire Framing, UI Design, Prototyping
Context
McLean Partnership provides executive search services to forward-thinking organisations across Financial Services, Real Estate and Industry; businesses that, by their nature, have an outsized impact on the transition to a better, more sustainable future.
Goals
Mclean Advisory’s company website did not effectively attract or engage a diverse range of job applicants, particularly women and BAME candidates. This inadequacy hinders their ability to meet EDI commitments and build the diverse and inclusionary workforce they envisioned. A website redesign was necessary to create an inclusive online presence that resonates with a broader, more diverse audience and clearly communicates our commitment to equality, diversity, and inclusion in their hiring practices.
Design Iterations
Landing Page Prototype
Measuring our efforts
Since the redesign of the Mclean Advisory website with a focus on EDI, we’ve seen a notable increase in engagement from women and BAME audiences year on year. Since making a concerted effort in 2020, they have recorded overall increases across all sectors in the following groups:
43%
Women placements
25%
Ethnic Minority placements
50%
International placements
Our efforts to create an inclusive digital environment have not only aligned with Mclean Advisory’s EDI objectives but have also enhanced their brand’s appeal to a diverse talent pool. This progress is reflected in the increased application rates from these groups, as well as positive feedback on our website’s inclusive content.
Reflections
Working with the Kent Nordic and Mclean advisory was an absolute pleasure, having a clear content strategy from the outset of the project.